About Industrial Water Cooling

Industrial Water Cooling (IWC) is a proudly South African company. Founded in 1986, IWC offers thermal solutions and includes cooling towers, heat exchangers, and chillers as its core business.

IWC’s team of resident engineers specialise in water cooling and can provide unparalleled advice and service to both users and operators of cooling towers and cooling systems. IWC is a specialist EPC contractor with expertise ranging from small package cooling towers, which are suited to light industry and HVAC applications, to large field erected cooling towers.

The acquisition of Tektower (formerly Sulzer Cooling) in 2014 added to IWC’s existing product range and service offering.

Tektower has been providing innovative cooling solutions for 40 years and has an excess of 14 500 cooling towers in various market sectors across the African continent as well as to clients in the USA, Germany, Australia, Singapore, Kazakhstan and Oman.

Our Vision

Our vision is to expand our position as South Africa’s leading thermal solutions specialist and EPC partner, into Africa and global markets.

We will achieve this through collaboration and partnerships with our customers and employees.

We are stronger together.

Our Values

Tenacious

We are determined to deliver

By persevering and remaining steadfast, we can deliver something that exceeds all expectations.

Collaborative

Together we can make a dierence

Through trust and collaboration, we can create something that we can all be proud of.

Consistent

Excellent delivery, every time

By being consistent and attentive to the detail, we can deliver on quality, each and every time.

Caring

Mindful actions, with heart

Through considerate behaviour and compassion, we support and guide our colleagues and community, where ever we can.

Resilient

We always come out on top

Through persistent eorts and adaptability to ever changing conditions, we are able to improve and innovate to remain the industry leader.

Our Leadership

With a shared philosophy of customer service and quality delivery, the IWC team strive to always provide exceptional, world-class service. Together, we bring over 100 years of experience in thermal engineering solutions.

Roger Rusch

Roger Rusch

Managing Director
Roger Rusch

Roger Rusch

Managing Director

Roger Rusch has been in the business of designing and building cooling towers for IWC for more than 25 years. As IWC’s Managing Director, he relies on his experience which ranges from project engineering and management, to development of proposals for cooling towers and complete cooling systems to commissioning, performance testing and troubleshooting of existing equipment.

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Gordon Beckett

Gordon Beckett

Projects Manager
Gordon Beckett

Gordon Beckett

Projects Manager

Gordon Beckett has been with IWC for 21 years and has been extensively involved in numerous projects including both package, new field erected cooling towers, as well as project managing large refurbishment projects on natural draft and mechanical draft cooling towers. Gordon has an excellent quality and safety record and currently holds the position of Projects Manager for IWC.

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Carl van Maanen

Carl van Maanen

Heat Exchanger Business Unit Manager
Carl van Maanen

Carl van Maanen

Heat Exchanger Business Unit Manager

Carl van Maanen has 20 years of experience in the plate heat exchanger industry. His work philosophy is to offer customers solutions that are both technically and economically appropriate for their specific heat exchange requirements. His experience lies in designing, selecting and costing heat exchanger solutions. Carl is IWC’s Heat Exchanger Business Unit Manager.

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Carlien Burger

Carlien Burger

General Manager
Carlien Burger

Carlien Burger

General Manager

Carlien Burger joined the IWC team in 2016. Carlien has more than 15 years working experience of which the last 10 years have been at a Financial Manager/Director level. She has a demonstrated history of working in the auditing, municipal, agricultural and construction industries. Carlien looks after all the Financial, HR and Compliance matters and is also the General Manager for the company.

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Lucy Hawthorne

Lucy Hawthorne

Industrial Sales for Gauteng
Lucy Hawthorne

Lucy Hawthorne

Industrial Sales for Gauteng

Lucy Hawthorne has been with IWC for more than 20 years and has always been involved on the sales and marketing side of package cooling towers. As the face of IWC Industrial Sales for Gauteng, and all the years of cooling tower sales experience, Lucy is perfectly positioned to assist you with any package cooling tower requirements.

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Deon Fawell

Deon Fawell

Business Development
Deon Fawell

Deon Fawell

Business Development

Deon Fawell has over 25 years management and business development experience. He joined the IWC team in 2014 and has overseen various departments and divisions since then. He currently heads up the proposals and business development team. Deon’s responsibilities also include the management of the various IWC agents; in South Africa as well as in Namibia, the DRC, and Zambia.

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Alain Michaels

Alain Michaels

Project Engineer
Alain Michaels

Alain Michaels

Project Engineer

Alain Michaels recently joined IWC as a Project Engineer. Alain started his career at a coal fired power station where he was responsible for the running of the natural draught wet cooling tower. He has over 10 years’ experience in the engineering, operating and maintenance of field erected cooling towers. He also has experience in business improvement and is currently heading up the production division of IWC industrial. Alain is perfectly positioned to assist in any thermal engineering application and production related queries.

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Christine Storey

Christine Storey

Marketing and Communications Manager
Christine Storey

Christine Storey

Marketing and Communications Manager

Christine Storey is the Marketing and Communications Manager at IWC. Her expertise lies in brand and digital development, from strategy through to brand design and digital management and rollout. Having spent most of her working years in the design and branding industry, she is perfect for the role of managing and growing the IWC brand. Having been instrumental in the initial brand refresh of IWC in 2012, she has overseen the brand from afar, and now since joining in March 2020, refreshing and realigning the brand once more.

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Our Brand Story

1986 – 1997

The Beginning

Industrial Water Cooling is founded in 1986 with aspirations of providing unparalleled engineering solutions to industry. As the company grows, so does the brand and in 1994 the brand undergoes its first brand refresh. The inclusion of the Cooling Tower as an icon in the logo, becomes the first visual representation of the what the company offers.

Concurrently in 1994, the Sulzer Group unbundles and Tektower is registered as a brand. The company however still trades as Sulzer.

1997 – 2012

Creating Simplicity

In 1997, Industrial Water Cooling refreshes the brand again and this time, the change is in the form of a new 2D logo. The name is also shortened using the acronym to IWC and a descriptor line is added... Industrial Water Cooling.

2007 sees the discontinuation of the The Sulzer brand, and cooling towers are now sold under the new Tektower brand.

2012 – 2014

The Confluence

In 2012, IWC rebrands to a simpler, more iconic logo symbol, excluding the descriptor name, Industrial Water Cooling. The reason for the simplification is that the brand has become synonymous with Cooling Towers within the South Africa market and is well intrenched in the minds of the customer. Fast forward to 2014, IWC acquires the Tektower business and refreshes the Tektower brand in line with the IWC master brand. The Tektower logo now includes the IWC endorsement line and uses the IWC brand colours.

2014 – 2020

One Brand Approach

In 2020, IWC adopts the One Brand strategy approach and Tektower products are incorporated into the IWC brand. The new IWC brand now communicates as one, looking into the future to dominate the entire EPC and package cooling tower market.

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